Wirral flavourings firm invests £6m in new Bromborough facility

Neston-based JPL Flavours, a leading UK-based flavour manufacturer has announced an extensive investment in a new state-of-the-art facility in Bromborough.

Since its inception in 2014 by founder Jake Lavelle, JPL Flavours has achieved remarkable growth, reaching an impressive £8.45 million in revenue in 2022, and is on target for £10+ million for 2023.

JPL Flavours has secured new, larger premises in Bassendale Road, Bromborough, a decision driven by the need to keep up with increasing demand.

This new facility, double the size of the current site in Neston, will feature a Customer Innovations Suite, cutting-edge virtual reality and alternate reality suites, substantially increasing the company’s research and development capabilities.

The total investment in this expansion stands at an impressive £6 million, illustrating the company’s dedication to providing the highest quality flavours to its clients and partners. It is anticipated the premises will be available for customer visits in late 2024.

As a result of this expansion, JPL Flavours will be creating additional employment opportunities in the production department. Details about these vacancies will be made available on the company’s website, offering individuals the chance to become part of the team.

Speaking on the brand refresh that the company is currently rolling out, Managing Director, Jake Lavelle commented, “We’re coming up to our 10-year anniversary next year and realised it’s time for a change. The original logo has served us well but as we’re growing so rapidly, I knew it was time for some significant changes.”

Regarding staff expansion, Mr Lavelle said, “We’ve made some substantial changes this year in terms of our structure and we’ve welcomed a new Operations Director, Marketing Manager, Technical Sales Manager and NPD staff to the team whilst also investing in the growth and development of our existing employees.”

Helen Burrett, Marketing Manager, commented, “It’s been great to join such a passionate team that have a clear drive towards innovation. With our revamped branding and renewed focus, we’re better equipped to deliver pro-active customer-focused presentations.”

Image credit: Engin Akyurt

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