Wirral Dad Launches £100,000 Fundraising Campaign For The Hive Youth Zone

A local finance professional has launched an inspirational campaign to raise much-needed funds for The Hive Youth Zone on The Wirral.

Will Roberts, who is an investment director at the Liverpool office of Rathbone Brothers PLC got involved with The Hive following a tour of the multi-award-winning centre earlier this year. The ground-breaking charity, which is based at the impressive purpose-built centre in the heart of Birkenhead,  provides activities and experiences for young people from right across the Wirral,  84% of members live outside of Birkenhead and Tranmere. 

Since opening in 2017 the Youth Zone has had over ½ million visits from members age 8 – 19 (up to age 25 for young people with a disability) and has raised aspirations, improved health and wellbeing, enhanced prospects and increased the confidence and self-esteem of literally thousands of young people. 

Will, said he was ‘blown away’ when he realised the extent of the vital work and unique services delivered by the charity, which offers young people across the Wirral “ somewhere to go, something to do and someone to talk to” from their purpose-built centre in Birkenhead.

This week, Will, along with support from the fundraising team at The Hive, has launched a revolutionary, collaborative campaign called ‘Hive 100’, which is designed to encourage 100 local organisations and businesses to work together, get involved and pledge just £1000 each to help reach their £100,000 target.

Speaking about his desire to support the charity, Will said: ‘I literally used to drive past The Hive every day on my way into work. Like many people I thought the centre was a youth club and I had no idea about the incredible work the team do. I have a young daughter so when I heard about the circumstances of some of the young people the Hive supports,  I knew I had to help.’

Catherine Sandow, Head of Fundraising at The Hive, who to date have supported over 8,000 young people from across Wirral, said, “We are so grateful for Wills incredible support and commitment to The Hive. The money raised by the  Hive 100 campaign will allow us to continue supporting young people across the Wirral.

“We have sadly seen first-hand the impact this pandemic has had on local young people. Some of whom are the most vulnerable in society who already face incredible challenges. In the surrounding areas of the Hive at least one in three children are living in poverty. 

“In response, we are working harder than ever to give support in every way we can, but we can’t do it alone. The monies raised through Hive 100 will literally be life-changing for so many. Thank you to all those who have already signed up.”

If you or your business would like to get involved in this incredible campaign please contact:

 Ashley Pennington on [email protected]  or call 0151 705 8000.

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