As part of its ongoing Corporate Social Responsibility (CSR) programme, eco-friendly baby brand Pura, recently sent a team of volunteers to take part in Marine Conservation Society’s (MCS) Great British Beach Clean event at Thurstaston Beach.
On Friday, five enthusiastic members of the Pura team, including Gemma Copping, Matt Moreland, and Lucy Jones, rolled up their sleeves and joined the ranks of passionate volunteers to clear the beach, managing collect 19kg of rubbish.
Their collective efforts made a tangible difference in protecting the coastline and marine life from the harmful effects of pollution.
The Great British Beach Clean is a nationwide effort to remove litter and plastic waste from beautiful coastal environments.
In addition to sustainability projects, Pura’s wider CSR programme aims to giving back to communities local to their Chester HQ. Other upcoming activities include working closely with local and national charities that are addressing poverty.
Guy Fennell, Pura founder and CEO, commented, “We’re a certified B Corp and it’s no secret that caring for people and the planet is number one priority here at Pura. We’re actively working towards a more sustainable and cleaner future for our children.
“Every piece of litter removed by the team on the beach is a step closer to safeguarding our marine ecosystems and creating a positive impact on the environment and we hope to take part in more of these activities in the future.”