Primark will launch its new Click + Collect service in 25 selected stores, including The Cherry Tree Centre in Liscard and at Grange Road in Birkenhead before the end of the year.
The trial will offer customers the opportunity to shop an extended kids’ range – spanning everything from clothing and accessories, to decorative nursery products and toys – and will also include hundreds of items exclusive to Click + Collect.
The launch will mark the first time that Primark has offered customers the option to buy online and then collect in store.
Customers will be able to browse the range online, choose their preferred collection day and then collect from a dedicated collection point at their nominated store.
Kari Rodgers, Primark UK Retail Director, said, “We’re thrilled that customers across North West England, parts of Yorkshire and North Wales, will soon be the first in the country to get the chance to try out our new Click + Collect offer. From launch, they’ll be able to browse and buy from our extensive range of kids clothing and nursery products, from the comfort of their own home, before coming to collect from one of our chosen 25 stores.”
Shoppers across the country can also now visit Primark’s new website – launched in the UK earlier this year – which features thousands of products from the business’ best-selling ranges across men’s, women’s, kids’ and home, and offers customers the option to check item availability in local stores before making a visit.
Locally, the Chester and Liverpool stores are also taking part in the trial.