Neo Community launches annual Christmas appeal

Wirral-based Neo Community has launched its annual Christmas toy and food appeal and is seeking people and locations willing to be drop-off points through November and December.

The annual campaign is focused on collecting toys and long-life foods to be distributed to children and families across Wirral this Christmas. Last year generous donations collected from drop-off points across Wirral allowed Neo Community to help thousands of families and spread some festive cheer.

This year, the charity has also set up an option to donate money to the campaign, to make getting involved even easier. The fundraising page is now open and accepting donations:

Ema Wilkes, Neo Community CEO, said, “Every year we are bowled over by the kindness and generosity of the local community, it really does make a difference to so many people’s lives.

“This year, as the cost-of-living crisis continues to impact families here in Wirral, the demand is greater than ever, and we are appealing for individuals, businesses, and organisations in our community to come together once again so we can ensure that we spread smiles this Christmas and that no-one is left behind.

“As well as food and toy donations, we would love to hear from anyone willing to be a drop-off point for goods throughout November and December.

“We are also accepting financial donations through our dedicated campaign link, with every penny received going back into our communities this Christmas.”

Any toys donated should be brand new and unwrapped, and long-life food is required. Drop-off points will be announced on Neo Community social media channels.

Neo Community was founded in 2013 and quickly became recognised as a key provider of food assistance and support throughout the local community.

The organisation, which became a registered charity in 2019, has since extended its offer to include social supermarkets, a community café, kids and youth clubs, holiday activities, family supper clubs and activities for older residents, as well as training, wellbeing, and a men’s and women’s group.

For more information about donating or being a drop-off point, please contact 0151 647 5981 or email

Image credit: Mike Arney

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