Leading tanning firm invests £350k in advanced Wirral salon

The UK’s largest sunbed chain has opened its first Wirral salon in Birkenhead.

Indigo Sun has invested £350,000 in the new high-tech facility that is part of a recently launched retail development on Woodchurch Road in Birkenhead, creating eight jobs.

Frank Taylor, the founder and CEO of the family firm, said, “We have 40,000 regular customers within a 20 mile radius of Liverpool and are thrilled to have bridged the Mersey for the first time into the Wirral.

“We know a large number of our customers have been making the trip into Liverpool and will be delighted to have an outlet on their doorstep. Likewise, we realise we may have been out of reach for many who’d like to be able to visit regularly.

“This development on Woodchurch Road ticks every single box for us. Not only does it sit at a gateway to Birkenhead, but it gives extensive free parking, electric car charging and is a destination in its own right, owing to the outlets that surround us.”

During the pandemic, Indigo Sun mapped out an ambitious growth strategy which will see it open 10 new outlets every year. It also embarked on a refitting and refurbishment programme, bringing an upmarket beach club aesthetic to its salons.

It is also a supporter of responsible tanning with extensively trained staff members able to offer guidance for all skin types. As well as premium beds and vertical units the salon will also be offering collagen red light therapy beds which aid muscle recovery and help with aging skin, stretch marks, scars, circulation, pigmentation and psoriasis.

The tanning giant has opened its Birkenhead salon with an initial 10 sunbeds and plans to invest a further £60,000 in three additional units once it has assessed local customer preferences.

Work began last October to convert Birkenhead’s former Looker’s car dealership on Woodchurch Road into a small district centre of shops anchored by a Tesco convenience store which opened in February.

Joining Tesco and Indigo Sun next month will be a 24-hour gym, a tyre and exhaust centre and a car wash business, creating a further 35 jobs for the area.

Managing Director of Dransfield Properties, James Shepherd, said. “We are delighted to see Indigo Sun open within our scheme. The salon will complement the gym well and benefit from the busy passing footfall at this scheme.

“We wish the team at Indigo Sun all the best with their opening and hope the local community is pleased with the development so far.

“The transformation has brought a hub of services to the local community along with creating a number of new jobs for the area.”

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