A Kirkby-based gas and heating engineering company has been slapped with a fine for fly posting across Liverpool city centre.
Despite numerous warnings from Liverpool Council, DD Wilson Gas & Heating Ltd officials continued to illegally put up advertisements across public highways throughout the city. The offences happened before the coronavirus pandemic.
As a result, the local authority secured a court summons against the company’s director leading to a hefty fine.
According to section 224(3) of the Town and Country Planning Act 1990, such acts are prohibited and considered an offence without proper consent. According to Liverpool Council, the firm was offered education and engagement on the matter, but continued to ignore advice and warnings.
The posters were placed on traffic lights which can be distracting for drivers. In a post on social media, Liverpool Streetscene Services Limited, which manages the built environment on behalf of the city council said: “Fly posting can have a negative impact on communities and its cost of removal is significant.”
The company were contacted for “some time,” according to city council officials, however failed to adhere to advice, which ultimately resulted in enforcement action by the way of a successful prosecution for Liverpool Council in a court summons. The company’s director pleaded guilty at Liverpool Magistrates Court earlier this week and was issued with a fine of £400, with £150 costs and a victim surcharge of £160 applied.
A period of 56 days was applied for full repayment of the total sum of £710.
Responding to the prosecution, Cllr Laura Robertson-Collins, Liverpool Council cabinet member for communities, neighbourhoods and streetscene, said, “Fly posting will not be tolerated in Liverpool. This is an illegal activity which can blight communities, and we’ll continue to prosecute those who do.
“There are plenty of avenues for businesses to promote their services, without causing a nuisance and a needless cost to the council to clean up after them.”
Illegal dumping and posting is an issue that has long blighted the city. Figures released by the Department of Environment and Rural Affairs last year revealed how amid almost 19,000 fly-tipping cases being reported across Liverpool between 2021-22, with just one single fixed penalty notice handed out during that time.