Fan designed kit launched by Tranmere Rovers

In what is believed to be a first for an English professional football club, in the summer of 2020, Tranmere launched a competition to let the Super White Army design their dream home kit, with the winning design being put into production for the new season.

A spokesperson for Tranmere Rovers said, “Hundreds of fantastic entries were submitted for the competition, with four finalists selected, and those four designs being put to a fan vote. Today we are delighted to reveal the winning design, by Benjamin Longthorne. Well done Benjamin!”

The kit has been manufactured by Indonesian based sports brand, Mills Sport, who also work with the Indonesian national team.  Their ability to produce a shirt to the exact specification rather than working with templates, was key to making the design competition work.  

The official unveiling of the 2021/22 kit took place on Friday afternoon at Prenton Park, with Chairman Mark Palios and Vice Chair Nicola Palios, joined by Desra Percaya, the Ambassador Extraordinary and Plenipotentiary of the Republic of Indonesia to the United Kingdom and Mark Pennifold, Essar’s Chief People Officer.

The new 2021/22 home kit, designed by Tranmere fan Benjamin and chosen by the fans, is predominantly white, but reintroduces elements of blue and green.  The winning design is a throwback to one of Rovers’ most popular kits used between 1995 and 1997.  A new look shirt collar and sleeve trims of white, blue and green are matched with one stripe of blue and green across the midriff on above and below the Essar logo.  

The retro crest which is proudly displayed on the chest of the shirt, has also been brought back, adjacent to the Mills Sport logo. The shirt has ‘SWA’ imprinted onto the back of neck, as a constant reminder of fans’ loyal support.

The shorts remain in the traditional white colour with right leg having a trim of blue and green matched with the retro crest whilst the left side remains white with the Mills Sports Logo.

Again, the socks use the theme of white, blue and green. The majority being white with a blue band and green trim around the middle of the sock, displaying the Mills Sport logo.

Chairman Mark Palios said, “The reintroduction of the old crest is in part symbolic.  The blue and white crest was introduced as a cost-saving measure when times were hard for the club, and we think that reverting back to the traditional multi-coloured badge is a sign of our renewed confidence for the future.  We are very honoured to have the Indonesian Ambassador here to launch the shirt today, alongside Mark Pennifold of Essar, whose support for the Club and its initiatives has been unwavering.”

Essar’s Chief People Officer, Pennifold, added, “This is the third year of the Essar sponsorship with Tranmere Rovers and we’re looking forward to it, hopefully it will be a successful year for the Club both on and off the pitch.

“Tranmere have always had a predominantly white kit which doesn’t leave much room for manoeuvre but I think they have done an excellent job in terms of the adding the colour to it.

“It is a great way to engage with the fans especially with Covid and not being able to have fans inside the ground. The fact that the Club have reached out to the fans and asked them for their views is great and hopefully this will be part of a successful season on the pitch but also a launch pad in terms of engagement with the fans”

Fans can pre-order their kits now here .  The kit is expected to be physically available for delivery/collection in early July.

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