Wirral-based Baker & Baker has opened a new international office in Warsaw, Poland, as the European bakery products manufacturer expands its footprint across Eastern Europe.
The office, which formally opened on 15 August, will initially host seven employees across Baker & Baker’s logistics, sales and marketing functions.
Baker & Baker, which is headquartered in Bromborough, has been growing its market share in recent years, and the new office will be the hub for the business’s central and Eastern Europe retail, wholesale and food service customers.
The new building will also feature a showroom with a small baking studio to provide opportunities for customer meetings and tasting sessions.
Poland in particular has seen steady growth and new customer wins across these three key category segments, due to effective channel management and incremental customer listings.
Baker & Baker will continue to have a small number of employees based out of other Eastern European markets such as Slovakia and Hungary, to grow its diverse customer base.
Bakery products for Eastern European markets will continue to be manufactured at Baker & Baker’s sites in the UK, Germany and Portugal, and the business will retain its warehousing facilities in Poland.
The launch of a Polish hub represents the latest stage in Baker & Baker’s international growth, following the opening of an office in Dubai last year.
Ryan Perera, International Sales Director at Baker & Baker, commented, “We’ve taken our time to ensure our new Polish office meets the geographical and functional needs of our employees and customers. The disruption caused by COVID-19 created a significant delay to the project, as we’ve had long-term aspirations to create a formal presence in Poland. We’re extremely pleased to get started.
“Our new office provides us with a hub in Eastern Europe, ensures that we are closer to our customers on a day-to-day basis, and will allow us to take advantage of new customer and innovation opportunities.”
Image: Ryan Perera, International Sales Director at Baker & Baker