This October, global fashion house Oh Polly and sister companies, Bo+Tee and Neena Swim, wanted to educate their audience about the importance of checking your breasts, pecs and chest.
They donated 10% of profits made from the sale of pink items over 8 days. The total amount that was donated yo Prevent Breast Cancer UK by the popular womenswear brands came to £6,393.
But they didn’t want their efforts to end there. After this, Bo+Tee launched an entire activewear range by Jena Frumes in association with CoppaFeel! The brand donated a percentage of sales generated from this collection to the UK charity as well as posting several blog posts to educate their consumers.
Their blog hub, known as Bo+Tee’s Locker Room is most popular with readers aged 18-34 and as CoppaFeel! are the first breast cancer charity in the UK to solely create awareness amongst young people, this partnership made sense.
The blog topics included information about the partnership, a guide on how readers can check themselves properly and a story about two twin sisters who both developed breast cancer.
You can read them online now at www.boandtee.com/blogs/locker-room