As today marks World Cancer Day, global fashion brand Oh Polly and activewear brand Bo+Tee continue their ongoing giving back initiatives with a £5,000 donation to Young Lives vs Cancer.
Giving is at the heart of everything the womenswear brands do, having recently donated to SHOUT 85258 for Blue Monday and Glasgow Women’s Aid for Giving Tuesday. The brands also partnered with The Salvation Army to become the first retailers to announce their very own online clothing bank This charitable and sustainable solution allows customers to donate their unused clothing for a discount redeemable online.
Supporting Young Lives vs Cancer is important to both brands as the charity primarily provides help to young people aged 0-25 years, coinciding with the Oh Polly and Bo+Tee demographic. It’s due to this that they felt a responsibility to highlight the cause and educate their audience about the importance of self-checking and seeking medical assistance where necessary.
The charity helps families find strength to face everything that cancer throws at them. They work tirelessly to provide support that’s easy to access and meets each individual’s needs.
Carol Jones, Senior Fundraising Engagement Manager at Young Lives vs Cancer said, “When facing cancer, sometimes taking the smallest step feels like climbing a mountain. Young people with cancer are sharing their stories to celebrate what they’ve achieved in the face of cancer and Covid-19. Because, despite it all, every win matters.
“Hearing you have cancer when you’re a young person is life-shattering.
“You’ve got big dreams, ambitions and your social calendar has never looked better. Then cancer comes along and destroys it all. But for the young people we’re supporting now, they’re dealing with all of this also during an ongoing global pandemic – which means facing some treatment alone, increased restrictions, isolation and fear. So sometimes taking the smallest step feels like climbing a mountain.
“We are thrilled that Oh Polly have pledged to support us this World Cancer Day, with a donation of £5,000. This help and generosity will mean Young Lives vs Cancer can continue to be there for more children and young people facing cancer.”