In 1887, Lever Brothers began looking for a new site on which to expand its soap-making business. The company bought 56 acres of flat unused marshy land on the west bank of the River Mersey on the Wirral peninsula. This site became Port Sunlight, where William Lever built his works and a model village to house his employees.
William Lever personally supervised planning the village, and employed nearly thirty different architects. Between 1899 and 1914, 800 houses were built to house a population of 3,500. The garden village had allotments and public buildings including the Lady Lever Art Gallery, a cottage hospital, schools, a concert hall, open air swimming pool, church, and a temperance hotel.